ROOT: URBAN MOBILITY
Experimentation in UX Design for Urban Mobility
TIMELINE
April - May 2025
SKILLS
Prototyping
Game Design
Animation
ROLE
UX/UI Designer
Art Director
Table of Contents
This was a an exploration in game design for user experience in figma. Designers often look far and wide for opportunities to create change, yet we frequently overlook experiences close to our daily routines - like commuting and parking. For this project, we imagined the idea of creating a complex UX/UI design focused on a multi-platform app (smartwatch, phone, desktop) that helps users commute more efficiently.
Design a tool to improve the pillar of urban mobility: sustainability. Influence users to engage with it further and build an experience.
1 Challenge
2 Ideation
Moodboard
The design of the interface is inspired by games like Pokemon Go, pikmin and Pokemon Sleep. These games gamify experiences that promote healthy, positive habits like walking or healthy sleep cycles. Details like the app that contribute to community building also add to the experience. Other systems like a recognizable mascot, character customization, and point systems gamify the experience too which allows sustainability to exist without being corporate.
Lv.16
Consistent Steps
Lv.10
Consistent Biking Miles
Lv.8
Consistent Bus Miles
3 Process
The main user flow should guide the individual clearly through the experience .
The frames lead through the main experience for the point reward system. Secondary experiences such as character customization, user menu, and traveling are all identified as well.
4 Final Product
Clickable Prototype
The final prototype is vibrant and has a clear track to follow. Other experiences like charcter customization or home custominzation are fully interactable and
Prototype may take a minute to load, please be patient.
ROOT: URBAN MOBILITY
Experimentation in UX Design for Urban Mobility
TIMELINE
April - May 2025
SKILLS
Prototyping
Game Design
Animation
ROLE
UX/UI Designer
Art Director
Table of Contents
This was a an exploration in game design for user experience in figma. Designers often look far and wide for opportunities to create change, yet we frequently overlook experiences close to our daily routines - like commuting and parking. For this project, we imagined the idea of creating a complex UX/UI design focused on a multi-platform app (smartwatch, phone, desktop) that helps users commute more efficiently.
Design a tool to improve the pillar of urban mobility: sustainability. Influence users to engage with it further and build an experience.
1 Challenge
2 Ideation
Moodboard
The design of the interface is inspired by games like Pokemon Go, pikmin and Pokemon Sleep. These games gamify experiences that promote healthy, positive habits like walking or healthy sleep cycles. Details like the app that contribute to community building also add to the experience. Other systems like a recognizable mascot, character customization, and point systems gamify the experience too which allows sustainability to exist without being corporate.
Lv.16
Consistent Steps
Lv.10
Consistent Biking Miles
Lv.8
Consistent Bus Miles
3 Process
The main user flow should guide the individual clearly through the experience .
The frames lead through the main experience for the point reward system. Secondary experiences such as character customization, user menu, and traveling are all identified as well.
4 Final Product
Clickable Prototype
The final prototype is vibrant and has a clear track to follow. Other experiences like a custom character or home are fully intractable as well.
Prototype may take a minute to load, please be patient.
